Dr. Kimberly “Kim” L. Morgan joined the Food and Resource Economics Department at the University of Florida in August 2020 as an Associate Professor and Extension Agricultural Economist. She is the Coordinator of the UF/IFAS Farm Labor Supervisor Training program, leading a team of experts who provide educational programs to protect the health and safety of Florida farm workers, supervisors, and owners, as they work 24/7/365 to provide fresh, healthy food and food products locally, regionally, nationally, and globally.
Her extension program goal is to pursue multi-disciplinary, science-based, objective research that serves to inform decisions made by consumers, producers, and policymakers who are connected by Florida’s food and resources.
Dr. Morgan’s research program goals are centered on measurable real-world needs communicated by Florida’s rural, natural resource, and agribusiness owners, managers and consumers. Specific research objectives include: understanding significant factors which influence specialty crop producers to adoption new technologies and/or pursue new marketing channels, determining the physical, behavioral and demographic characteristics of consumers motivated to seek out food and food products sold directly from the farm, and assessing the economic impacts of natural or man-made hazards on the private and public sectors of the state.
Southwest Florida Research and Education Center (SWFREC)
2685 SR 29 North Immokalee, FL 34142
(540) 750 - 1536
kimorgan@ufl.edu