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Southwest Florida Research & Education Center

Southwest Florida Research & Education Center

Agricultural Economics

Dr. Kimberly “Kim” L. Morgan joined the Food and Resource Economics Department at the University of Florida in August 2020 as an Associate Professor and Extension Agricultural Economist. She is the Coordinator of the UF/IFAS Farm Labor Supervisor Training program, leading a team of experts who provide educational programs to protect the health and safety of Florida farm workers, supervisors, and owners, as they work 24/7/365 to provide fresh, healthy food and food products locally, regionally, nationally, and globally.

Her extension program goal is to pursue multi-disciplinary, science-based, objective research that serves to inform decisions made by consumers, producers, and policymakers who are connected by Florida’s food and resources.

Dr. Morgan’s research program goals are centered on measurable real-world needs communicated by Florida’s rural, natural resource, and agribusiness owners, managers and consumers. Specific research objectives include: understanding significant factors which influence specialty crop producers to adoption new technologies and/or pursue new marketing channels, determining the physical, behavioral and demographic characteristics of consumers motivated to seek out food and food products sold directly from the farm, and assessing the economic impacts of natural or man-made hazards on the private and public sectors of the state.

Research  Publications

  • Kimberly Morgan - Research Publications
    • Skill Economies Address the Supply Chain Squeeze
      KL Morgan
      Choices 40 (1), 1-7
    • Theme Overview: Why Is Mechanization in Specialty Crops So Hard?
      S Thornsbury, KL Morgan
      Choices 40 (1), 1-4
    • Few differences in rural and urban adoption of veterinary telehealth services
      CL Neill, KL Morgan
      Journal of the American Veterinary Medical Association 263 (2), 1-7
    • Beyond Borders: An Empirical Analysis of the “Fresh From Florida” State Marketing Program
      A Magnier, LA Chen, B Kassas, K Morgan
      Journal of Agricultural and Applied Economics, 1-22
    • View All Kimberly Morgan's Research Publications

Extension

  • UF/IFAS Farm Labor Supervisor Program
  • Data-Driven Markets: Pathways to Profitability
    • Florida Market Maker
    • AgTools
    • SW Florida Fresh
  • Production Risk Management: Nutrient Use Efficiency
    • Fertilize 4 Life
    • UF/IFAS Fertilizer Management Program

  • Kimberly Morgan - UF/IFAS Publications
    • Imperfect Competition Yields Profits Beyond the Farm Gate
    • Market Trends for US Berry Crops: Implications for Florida Blueberry, Blackberry, and Raspberry Producers
    • An Introduction to Florida Commodity Enterprise Budgets: A Tool to Improve Farm Business Planning
    • View All Kimberly Morgan's UF/IFAS Publications

Other Publications

  • Kimberly Morgan - Southern Ag Today

    Southern Ag Today Logo

    • Part 2: Cultivating Resilience and Innovation in US Specialty Crop Economics: Navigating Market Dynamics, Labor Challenges, and Global Realities
      Kimberly Morgan, UF/IFAS SWFREC
    • Part 1: Cultivating Resilience and Innovation in US Specialty Crop Economics: Navigating Market Dynamics, Labor Challenges, and Global Realities
      Kimberly Morgan, UF/IFAS SWFREC
    • Economies of Scale and Scope in Fresh Produce Technologies: Managing Markets Using the AgTools Database
      Kimberly Morgan, UF/IFAS SWFREC
    • Fresh Tomato Supply Chain: Challenges in Production & Marketing
      Kimberly Morgan, UF/IFAS SWFREC
    • Market Trends for U.S. Blueberry: Implications for Southeastern U.S. Producers
      Kimberly Morgan, UF/IFAS SWFREC
    • View All Kimberly Morgan's Southern Ag Today - Extension Publications

Dr. Kimberly Morgan, Associate Professor

Dr. Kimberly Morgan

Associate Professor

Agricultural Economics

Southwest Florida Research and Education Center (SWFREC)
2685 SR 29 North Immokalee, FL 34142
(540) 750 - 1536
kimorgan@ufl.edu

  • Education
    • Doctor of Philosophy, Food and Resource Economics, University of Florida, Gainesville, Florida, 2007
    • Master of Science, Food and Resource Economics, University of Florida, Gainesville, Florida, 1997
    • Bachelor of Science, Animal Science, University of Florida, Gainesville, Florida, 1993
  • Professional Experience
    • 2020-present
      Associate Professor, Extension Economist, Food and Resource Economics Department, Southwest Florida Research and Extension Center, University of Florida, Immokalee, Florida
    • 2019-2020
      Associate Professor, Extension Economist, Kohl Junior Faculty Fellow, Agricultural and Applied Economics Department, Virginia Polytechnic Institute & State University, Blacksburg, Virginia
    • 2013-2019
      Assistant Professor, Extension Economist, Kohl Junior Faculty Fellow, Agricultural and Applied Economics Department, Virginia Polytechnic Institute & State University, Blacksburg, Virginia
    • 2008-2013
      Assistant Professor, Agricultural Economics Department, Mississippi State University, Mississippi State, Mississippi
    • 2002-2020
      Adjunct Economics Faculty, Southern New Hampshire University, Manchester, New Hampshire
    • 2000-2008
      Coordinator, Economic Analysis, Florida Agricultural Market Research Center, Food and Resource Economics Department, University of Florida, Gainesville, Florida
  • Awards and Honors
    • 2021 UF/IFAS Professional Enhancement Award – Extension Entrepreneurial Team Award
    • 2020 Extension Award (group category, Surviving the Farm Economy Downturn publication), Southern Agricultural Economics Association
    • 2019 Farm Credit National Market Maker Innovation Award (with French Price)
    • 2019 Distinguished Teaching Award, Less Than Ten Years’ Experience, Agricultural and Applied Economics Association
    • 2019 Outstanding Teaching of a Course Award (Applied Economic Problem-Solving), Southern Agricultural Economics Association
    • 2017 Southern Risk Management and Extension Center award for Outstanding Outreach Project (with Kim Niewolny)
    • 2015 Farm Credit National Market Maker Innovation Award (with Gordon Groover and Rose Jeter)
    • 2014 Patrick J. Byrne Emerging Leadership Award, Food Distribution Research Society
    • 2014 Virginia Tech Teacher of the Week
    • Mississippi State University 2011 State Pride Award
    • Mississippi State University 2010 State Pride Award
  • Publications
    • Research Publications
    • Extension Publications
  • Other Professional Activities
    • Applied Agricultural Economics Association
    • Southern Agricultural Economics Association
    • Florida State Horticultural Society
    • Food Distribution Research Society
    • Southern Extension Economics Committee
    • National Food Market Maker
    • Council on Food, Agricultural and Resource Economics (C-FARE)
    • S-1088 Multistate: Specialty Crops and Food Systems: Exploring Markets, Supply Chains and Policy Dimensions
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Southwest Florida Research & Education Center
2685 State Road 29 North | Immokalee, FL 34142
239-658-3400

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